Theory and Principle is the premier product design and development firm for the legal industry. Our designers, developers, strategists, and product managers have deep knowledge in both legal technology and the possibilities of emerging technologies. Together, we’ve built some of the most highly acclaimed digital products in the legal industry.
We are a certified women-owned enterprise.
Theory and Principle was founded by former lawyer and legal technology veteran Nicole Bradick in 2018. The market at the time had no agency focused entirely on serving the legal industry. Bradick had already been building products for years at a previous company and saw that the market was ready for further specialization.
Since then, Theory and Principle has been engaged by clients globally to improve the delivery of legal services, the justice system, lawyer efficiency, legal education, and access to justice for all.
The company has also been on a pretty successful mission to educate the market about the value of both good design and bad karaoke.
We believe that the difficult challenges facing the legal industry require an experienced, multi-disciplinary team to produce beautifully designed, high quality products. Meet the team who makes it happen.
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