Design • Develop • Launch

Theory and Principle

What We Do

What we do

We are a legal technology product development firm in Portland, Maine.

We work with clients globally to build web and mobile applications designed to change the legal industry.


Our work begins with a thorough discovery period where we dig in to fully understand the problem you’re trying to solve, and begin mapping out some possible technology solutions.


For us, interface design is the most critical component of any application. We design with simplicity and usability in mind at every turn.


We’ll work with you to prototype and test your product to make sure it’s valuable to your intended users. We’ll help you correct course to find the right product/user fit.


Our team of experienced engineers specializes in modern Javascript environments, with most products developed on React and Node.

What We Do
the·o·ry /ˈTHirē/

the·o·ry /ˈTHirē/

a supposition or a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

prin·ci·ple /ˈprinsəpəl/

prin·ci·ple /ˈprinsəpəl/

a fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.



Theory and Principle

Our Story

Launched in January 2018, we’re a new company, but a veteran product team. We’ve built some of the most acclaimed digital products in legal technology in recent years. Our founder and CEO, Nicole Bradick, is a lawyer and an leader in the legal technology and innovation industry. Our designers, developers, and product managers have deep knowledge in both legal technology and the possibilities of emerging technologies. We’re the only product development firm building exclusively legal tech, and we’re proud to be 100% women-owned.

Why we do this work

Functioning systems of law and justice are vital to any society. There are many challenges to maintaining or improving a legal system, but we believe many of those challenges can be improved via the use of technology. Whether it is improving the delivery of legal services, the justice system, lawyer efficiency, legal education, or access to justice for all, we work with clients who are moved to innovate and build to create a better system.


“I’ve had the chance to work personally with Nicole and her team on a high-value project. They brought to the table deep expertise and talent in the design and development of legal tools. Anyone in the legal industry exploring ways to innovate and looking to develop custom software applications should be talking to them.”

—Mark Chandler, General Counsel, Cisco





09jan1:45 pm3:00 pmPutting Theory into Practice: User- and Data-Centered Product DesignLSC 2019 Innovations in Technology Conference


01mar10:30 am11:30 amDesign Thinking For Law FirmsABA TECHSHOW

01mar4:15 pm5:15 pmBuy It or Build It: Pros and Cons for Law Office TechnologyABA TECHSHOW


News & Press


Let's talk legal tech

We'd love to hear from you. Contact us to chat about your project and how we can help.